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Large energy companies are taking measures to become green in order to meet targets to reduce carbon emissions. The main stakeholders – investors, customers, rating agencies, and regulators – are pushing energy companies to set more environmental, social, and governance goals publicly. For these companies, the “E” in ESG should be the foundation of their strategy.

In Hungary, adherence to regulatory requirements is pivotal for the operations of domestic legal entities or businesses. Recently, there have been discussions regarding the significance of possessing a domestic bank account as mandated by Hungarian law, and the implications for companies failing to meet these criteria.

The Polish Competition and Consumer Protection Office (UOKiK) has devoted the last two years to the very important issue of influencers and their online advertising activities. Recent years have seen a significant development of influencer marketing not only in Poland but on a global scale. Across the world, companies and advertising agencies have noticed the growing popularity of celebrity accounts on Facebook or Instagram, and have strategically used them as a new channel to promote products or services.

A technology that changes the meaning of the word art and outpaces legislation. In the case of artificial intelligence (AI), this is especially true in the context of image creation applications such as DALL-E or Midjourney. These apps use machine learning to create original works based on an analysis of existing databases of works. However, this raises certain complications in the field of copyright.

Greenwashing is an umbrella term for misleading environmental claims. A claim is any promotional communication that can be communicated in advertisements, marketing materials, product manuals, prospectuses for investors, recruitments ads, annual reports, on packaging or brands themselves.

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