Brandl Talos, working with Sheridans, has advised Ring International Holding AG on its agreement with PLK Europe GmbH, an affiliate of Restaurant Brands International Inc., to become the UK master franchisee of Popeyes with exclusive rights to the brand in the United Kingdom. Greenberg Traurig's London office advised RBI on the deal.
According to Brandl Talos, “the transaction with Popeyes will see the establishment of a new Popeyes UK joint venture, which will be controlled by Ring, with Popeyes retaining a minority stake. The new entity will enter into a 20-year master franchise agreement giving it the right to be the custodian of the Popeyes brand in the UK, control over the brand’s proposition in the UK, and the right to roll-out new stores across the country. The transaction will also see Ring supporting a highly experienced management buy-in team.”
Brandl Talos’s team included Partners Roman Rericha and Markus Arzt and Senior Associates Christina Bernhart and Adrian Zuschmann.