Prica & Partners is advising the Serbian government on the privatization process of Komercijalna Banka, the country’s second largest lender.
In the last five years significant changes have occurred in the Serbian business and political environment. This has been a time of dramatic change – with the general goal of transforming the position and the image of Serbia both regionally and globally, strongly affirming a pro-EU stance and making Serbia much more attractive for foreign investment. Obviously, both of these goals are interconnected because improving the image of a country brings more investments, and foreign investors generating profits in Serbia improves Serbia’s global image.
The Serbian legal market has changed rapidly over the past five years. After less than 30 years of existence in this form, our legal market is still relatively young and its pioneers emerged in the early 1990s. Nevertheless, it is also a dynamic market and brings change every year, especially due to the European Union accession negotiations and additional harmonization of the country’s legislation with EU legislation. On the other hand, frequent changes in law have become a general rule, providing more work for law firms, but also bringing a high level of uncertainty for their clients.
A transformation of the legal profession is happening globally, and its effects are also felt, slowly but surely, in the law firms of Southeast Europe. Due to the changing expectations concerning the quality, speed, and commerciality of services, we are seeing a move towards even more client-oriented solutions. Traditional sectors are being replaced with emerging industries, and where we previously had slow processes, with low profit margins, we see value being generated at lightning speeds. Also, a new generation that entered the workforce recently is slowly imposing their own values and approaches, necessitating changes in structure and the values of traditional legal practices.
Adoption of the General Data Protection Regulation of the European Union (EU) 2016/679 ("GDPR"), applicable as of 25 May 2018, marked a watershed in the regulation of personal data protection and the rights of persons whose data is being processed, while also setting down penalties and making substantial progress in safeguarding the personal right to privacy.
BDK Advokati and Norton Rose Fullbright have advised Coca Cola HBC AG on its EUR 260 million acquisition of Bambi a.d., the leading cookie producer in the countries of former Yugoslavia, from Mid Europa Partners. White & Case advised the sellers on the deal, which is expected to close in the second quarter of 2019 upon issuance of relevant merger clearances."