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JPM and BD2P Advise on CD Holding Internationale’s Full Acquisition of FitPass Serbia

JPM and BD2P Advise on CD Holding Internationale’s Full Acquisition of FitPass Serbia

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JPM Jankovic Popovic Mitic has advised CD Holding Internationale on its acquisition of the remaining stake in Serbia's Emergo Sport from FitPass Limited in Ireland. Bojovic Draskovic Popovic & Partners advised the seller.

Emergo Sport, the former Serbian subsidiary of Fitpass Limited, is a company specializing in the issuance, sale, and operation of a multi-gym and sports activities membership card offering access to sports facilities in Serbia for corporate entities and retail individuals.

Established in 1964, CD Holding Internationale is a French cooperative group connecting individuals, companies, and territories by developing management, relationships, and transaction platforms that contribute to well-being and performance. The group operates in more than 25 countries worldwide.

According to JPM, the third phase of the transaction finalized the acquisition of a 100% stake in FitPass Serbia. Both JPM and BD2P have also advised on the prior two stages of the acquisition process: the initial partnership in 2019 (as reported by CEE Legal Matters on August 16, 2019) and the acquisition of an additional stake in 2020 (as reported by CEE Legal Matters on August 7, 2020).

The JPM team was led by Partner Nikola Poznanovic.

The BD2P team was led by Partner Vuk Draskovic and Senior Associate Milica Pesteric.