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Rymarz Zdort and Clifford Chance Advise on RTB House's Acquisition of WhitePress

Rymarz Zdort and Clifford Chance Advise on RTB House's Acquisition of WhitePress

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Rymarz Zdort has advised WhitePress founders Pawel Strykowski and Tomasz Kwasny and fellow shareholder Grupa Netsprint on the sale of 100% of WhitePress to RTB House. Clifford Chance advised the buyer.

Financial details of the transaction were not disclosed.

Founded in 2013 and headquartered in Bielsko-Biala, Poland, WhitePress is a content marketing platform that assists advertising agencies and corporate clients with the creation and publication of content across the web, as well as in tracking marketing campaign results.

Grupa Netsprint is a joint venture of Innova Capital, a Polish private equity investor in majority buyouts in mid-sized enterprises in CEE, and Dirlango, an investor in growth Internet and technology businesses globally.

RTB House is a provider of marketing technologies for the advertisement sector. The company was founded in 2012 and currently employs over 750 specialists in more than 30 locations around the world.

Rymarz Zdort’s team was led by Partner Jakub Zagrajek.

Clifford Chance’s team consisted of Warsaw-based Partner Wojciech Polz and Associates Karol Kulhawik, Grzegorz Nowaczek, Zuzanna Potoczna, Michal Besciak, Aleksandra Ulatowska, and Katarzyna Kuchta. 

Poland Knowledge Partner

Penteris is a law firm combining in-depth expertise, robust advice, and a pan-regional reach.

We provide full-service business law advice within five sector lines: Energy & natural resources, Financial institutions, Private equity, Real estate, and Retail.

On the market since 2001, we were originally part of a Scandinavian law firm and then a founding office of a pan-Baltic organisation.

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The team continues to be internationally recognised year on year, most recently by Chambers Global 2020, Chambers Europe 2020, and The Legal 500 EMEA 2020.

Firm's website: https://penteris.com

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