Sorainen has advised Nosto on its acquisition of Lithuanian e-commerce startup SearchNode. Magnusson advised the seller. Bird & Bird reportedly advised Nosto.
"The strategic acquisition of SearchNode’s award-winning search technology will allow Nosto clients to implement site-wide personalization, merchandising, segmentation, and testing strategies natively to optimize the entire shopping journey," Nosto announced.
SearchNode search engine designed for e-stores is used by more than 100 customers worldwide, including Decathlon, Euronics, and Douglas.
Established in Finland in 2011, Nosto offers consumer behavior analysis, enabling e-merchants to provide automated and personalized recommendations. Nosto has around 150 employees and offices in Los Angeles, New York, Sydney, London, Paris, Berlin, Stockholm, and Helsinki.
"In joining Nosto, we’ll be able to pair SearchNode’s natural language processing search technology with Nosto’s market-leading personalization and merchandising capabilities to deliver not only the most relevant search results but also a unique and most advanced out of the box offering to optimize site-wide experiences," SearchNode CEO Antanas Baksys commented.
The Sorainen team was led by Partner Mantas Petkevicius and Senior Associate Matas Maciulaitis and included Partner Algirdas Peksys, Associates Sidas Sokolovas, Giedre Citaviciute, and Gabriele Raizyte, and Legal Assistant Goda Jakubauskaite.
The Magnusson team was led by Lithuania-based Partner Ligita Ramanauskaite and Senior Associate Kestutis Baranauskas and included Senior Associates Giedre Burdulyte and Indra Burneikaite, Associates Roma Morkunaite and Viktorija Dubovskiene, and Finland-based Senior Partner Ville Salonen.
