TGS Baltic has advised BlackSheep Ventures on its planned EUR 2 million investment into geospatial advertising platform developer Roibox.
BlackSheep Ventures is a Milan-based venture capital firm specializing in marketing and advertising technology powered by AI, big data, and automation. Roibox is a software as a service platform focused on location data.
"Most marketing tools use the same data from Google and Meta while ignoring the most impactful dataset: location," Roibox CEO Jekabs Endzins commented. "We built Roibox to use geographical location's hidden potential and to help advertisers analyze, segment, and target audiences better than ever before. Our solution helps brands not only in the lower part of the marketing funnel (performance) but in the awareness and consideration parts as well."
"We were amazed by the platform’s performance on the ad accounts we tested it," BlackSheep MadTech Fund Managing Partner Sandro Moretti added. "Roibox identifies and automatically fixes all the geographically related issues a campaign used to experience, providing a terrific uplift in campaign key performance indicators. Unlike all other geo-marketing offline solutions, Roibox is directly plugged into the advertisement accounts, and this is a real key competitive advantage. We’re backing an experienced and consolidated team to further develop the product and its go-to-market."
The TGS Baltic team included Partner Andra Rubene and Associates Anna Vaivade and Kaspars Treilibs.