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Sar & Partners Successful for Herend Porcelain Manufactory Against ZARA Home

Sar & Partners Successful for Herend Porcelain Manufactory Against ZARA Home

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Sar & Partners has represented Herend Porcelain Manufactory in litigation against ZARA Home Ltd. on intellectual property rights related to an alleged infringement of the Herend Porcelain Manufactory collection.

The action was brought by Herend Porcelain Manufactory after it became aware in January 2016 that ZARA Home Hungary was mass-producing and commercializing tea set similar to its own.

The Budapest Court of Appeal, in its judgment, stated that the products marketed by ZARA Home were similar to those of Herend Porcelain Manufactory and that the probability of confusion in terms of appearance and overall impact was significant. The Court ordered ZARA Home to cease all further infringement and to destroy all remaining infringing items. In addition, the Court obliged Zara Home to publish a press release with the Court’s final judgment and a public apology to Herend Porcelain Manufactory.

Herend Porcelain Manufactory has been making handcrafted products that are considered a “Hungaricum” or Hungarian speciality, for almost two centuries.

The Sar & Partners team was led by Managing Partner Ildiko Komor Hennel.


Hungary Knowledge Partner

Nagy és Trócsányi was founded in 1991, turned into limited professional partnership (in Hungarian: ügyvédi iroda) in 1992, with the aim of offering sophisticated legal services. The firm continues to seek excellence in a comprehensive and modern practice, which spans international commercial and business law. 

The firm’s lawyers provide clients with advice and representation in an active, thoughtful and ethical manner, with a real understanding of clients‘ business needs and the markets in which they operate.

The firm is one of the largest home-grown independent law firms in Hungary. Currently Nagy és Trócsányi has 26 lawyers out of which there are 8 active partners. All partners are equity partners.

Nagy és Trócsányi is a legal entity and registered with the Budapest Bar Association. All lawyers of the Budapest office are either members of, or registered as clerks with, the Budapest Bar Association. Several of the firm’s lawyers are admitted attorneys or registered as legal consultants in New York.

The firm advises a broad range of clients, including numerous multinational corporations. 

Our activity focuses on the following practice areas: M&A, company law, litigation and dispute resolution, real estate law, banking and finance, project financing, insolvency and restructuring, venture capital investment, taxation, competition, utilities, energy, media and telecommunication.

Nagy és Trócsányi is the exclusive member firm in Hungary for Lex Mundi – the world’s leading network of independent law firms with in-depth experience in 100+countries worldwide.

The firm advises a broad range of clients, including numerous multinational corporations. Among our key clients are: OTP Bank, Sberbank, Erste Bank, Scania, KS ORKA, Mannvit, DAF Trucks, Booking.com, Museum of Fine Arts of Budapest, Hungarian Post Pte Ltd, Hiventures, Strabag, CPI Hungary, Givaudan, Marks & Spencer, CBA.

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