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Sar & Partners Successful for Herend Porcelain Manufactory Against ZARA Home

Sar & Partners Successful for Herend Porcelain Manufactory Against ZARA Home

Hungary
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Sar & Partners has represented Herend Porcelain Manufactory in litigation against ZARA Home Ltd. on intellectual property rights related to an alleged infringement of the Herend Porcelain Manufactory collection.

The action was brought by Herend Porcelain Manufactory after it became aware in January 2016 that ZARA Home Hungary was mass-producing and commercializing tea set similar to its own.

The Budapest Court of Appeal, in its judgment, stated that the products marketed by ZARA Home were similar to those of Herend Porcelain Manufactory and that the probability of confusion in terms of appearance and overall impact was significant. The Court ordered ZARA Home to cease all further infringement and to destroy all remaining infringing items. In addition, the Court obliged Zara Home to publish a press release with the Court’s final judgment and a public apology to Herend Porcelain Manufactory.

Herend Porcelain Manufactory has been making handcrafted products that are considered a “Hungaricum” or Hungarian speciality, for almost two centuries.

The Sar & Partners team was led by Managing Partner Ildiko Komor Hennel.

 

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Established in 1957, Wolf Theiss is one of the leading European law firms in Central, Eastern and South-Eastern Europe with a focus on international business law. With 300 lawyers in 13 offices located in Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and Ukraine, Wolf Theiss represents local and international industrial, trade and service companies, as well as banks and insurance companies. Combining law and business, Wolf Theiss develops comprehensive and constructive solutions on the basis of legal, fiscal and business know-how.

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