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Ellex Advises Tradehouse on Acquisition of Scandinavian Brands

Ellex Advises Tradehouse on Acquisition of Scandinavian Brands

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Ellex has advised Tradehouse on its acquisition of Scandinavian Brands.

According to Ellex, “BaltCap portfolio company Tradehouse is one of the largest importers and distributors of professional beauty products in Estonia. The company supplies professional hair care products, cosmetics, accessories, and equipment to hair salons and beauty professionals, as well as operates retail stores.”

Scandinavian Brands is an Estonian importer of Finnish, Swedish, and Norwegian beauty brands. Its customer base includes beauty retailers and wholesalers in both Estonia and Latvia.

According to the firm, “with the transaction, Tradehouse acquired 100% of Scandinavian Brands shares and further secures its position in Estonia as a retailer and wholesaler of beauty products and cosmetics and expands its reach in Scandinavia and the Baltics.”

In 2020, Ellex advised on BaltCap’s acquisition of a majority stake in Tradehouse (as reported by CEE Legal Matters on December 29, 2020).

The Ellex team included Partner Martin Maesalu, Counsel Rutt Vark, Senior Associates Merlin Liis-Toomela and Kaisa Laidvee, Lawyer Liis Taca, and Associate Kevin Gerretz.

Ellex did not respond to our inquiry on the matter.

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