Ellex has advised the sellers on their sale of GuestJoy to SiteMinder.
According to Ellex, "the acquisition follows the launch of SiteMinder’s next generation platform in April – an all-in-one hotel commerce platform that unifies SiteMinder’s channel management, distribution and booking engine products with real-time market insights, automated payments, website-building capabilities, and more than 1500 partner integrations for accommodation providers to grow their businesses online. GuestJoy will further expand SiteMinder’s robust hotel commerce offering, allowing hoteliers to automate and digitize their guest communication, drive upsell revenues, and strengthen direct guest acquisition."
GuestJoy is an Estonian hospitality technology company providing a cloud-based app that allows hoteliers to automate guest communications before, during, and after their stay. Australian technology company SiteMinder operates a hotel commerce platform.
"We are thrilled to announce SiteMinder’s acquisition of GuestJoy this year," SiteMinder CEO Sankar Narayan commented. "Great technology powers human connection, and this couldn’t be truer for hotel tech. GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities, and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimizing their booking and ancillary revenues. GuestJoy’s capability to automate and personalize guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision."
The Ellex team included Partner Sven Papp and Counsel Gerda Liik.
Ellex did not respond to our inquiry on the matter.