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Sorainen Advises Aurelia on Seed Funding Round

Sorainen Advises Aurelia on Seed Funding Round

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Sorainen has advised financial automation platform Aurelia on raising USD 3 million in a seed funding round led by Blossom Capital.

According to Sorainen, Aurelia is looking to launch its beta platform in the UK, Romania, Estonia, and Germany before the end of the year, and will use the funding to further develop its features and expand the team.

Founded by a former Wise and JP Morgan team of engineers and developers, Aurelia offers businesses automated tasks across third-party financial apps and services on a single platform. According to Sorainen, "Aurelia has been designed to help relieve the financial admin burden faced by small businesses across Europe."

Angel investors included Guillaume Pousaz, through his Zinal Growth investment vehicle, and Erez Mathan.

"We see lots of fintech apps and banks that try to capture everything a business has, but many small businesses aren’t keen on moving their company’s financial life into a new product," commented Aurelia’s Founder Sebastian Trif. "With Aurelia, we allow people to bring together the software and tools they are using already, give them an overview of what’s happening across these different platforms, and start automating on top of it."

"As a small business owner ourselves, we know firsthand how painful and broken it is for SMEs to manage their finances and accounts," Blossom Capital Founder Ophelia Brown said. "After searching for years for the right solution, we committed to Aurelia on the spot."

The Sorainen team was led by Senior Associate Mirell Prosa and included Partner Toomas Prangli and Senior Associate Triin Ploomipuu.

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