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Sajic Successfully for Amigos Caffee in Trademark Dispute

Sajic Successfully for Amigos Caffee in Trademark Dispute

Bosnia and Herzegovina
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The Sajic law firm has successfully represented Italy's Amigos Caffee S.n.c. before the Intellectual Property Institute of Bosnia and Herzegovina in its challenge to the attempt to apply for the "AMIGO" trademark by the Netherlands' Strauss Coffee BV.

According to Sajic, the Institute for Intellectual Property of BiH issued its final decision on September 13, 2018, rejecting Strauss Coffee's attempts to trademark "AMIGO" in Bosnia and Herzegovina.

"In particular," according to Sajic, "our client is a world-known coffee producer and the holder of the previously protected right to the trademark 'AMIGOS' for the territory of Bosnia and Herzegovina, so having in mind that the applicant was required to grant the right to the 'AMIGO' trademark, Sajic represented our client in a special procedure and presented the basic reasons indicating the undeniable similarity between the indicated signs and, finally, the possibility of misleading consumers, where the same resulted with the rejection of the recognition of the AMIGO trademark."

Sajic Senior Associate Bogdanic Ognjen represented Amigos Caffee in proceedings before the Institute for Intellectual Property of BiH.

Bosnia and Herzegovina Knowledge Partner

Maric & Co Law Firm stands on the shoulders of more than 70 years of experience and practice in the legal market of Bosnia and Herzegovina. Having in mind that it is difficult to find a small country with such a complicated political and legal system, we are fully aware that quality advice requires deep understanding of different areas of law. In a country where legislation is created on state, entity and cantonal levels, without proper harmonization, and where the same regulation can be applied differently by two different courts, only domestic lawyers who are well-versed in local regulations and court practices, and who are highly specialized in their practice area, may actually help their client.

With this understanding, today, the firm Maric and Co is the largest law office in the country dealing exclusively with business law. This means that we provide wide expertise in resolving all issues that domestic and international investors encounter when setting up and operating businesses in Bosnia and Herzegovina. The scope of the office allows each of our attorneys to highly specialize in their fields, whilst the size of our team ensures delivery of premium advice and seamless service. Our firm seeks long-term partnerships with clients with the aim of providing the best and most complete solution to the client's legal needs. We are proud to say that our clients do not leave us.

We apply the same principles to our international affairs, aware of the fact that no foreign lawyer can have the same understanding of legal regulations of a country as a domestic lawyer. Therefore, our philosophy is not to open branches in countries where our clients do business, but to closely connect with top tier lawyers in those countries. Our law firm is one of the founding members of SEE Legal – a group of ten leading national law firms from 12 South East European countries. This network enables us to provide the best advice and representation in these countries. Additionally, as a result of our strong relationship with the majority of global law firms, we are able to provide law services anywhere in the world.

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