PHH Rechtsanwalte has advised Banijay Germany on its acquisition of a stake in Influence.Vision. Dorda advised the sellers.
Founded in 2018, Banijay Germany is a collection of independent producers and entrepreneurs, part of the Banijay Group. The group has over 120 production companies in 22 territories.
Founded in 2017, Influence.Vision is an Austrian start-up providing solutions for influencer marketing, connecting brands and content creators on a common platform.
"The exciting thing about this partnership is that we have a common vision with Banijay that is very unique in the current influencer market," Influence.Vision Co-Founder & Co-CEO Florian Boesenkopf commented. "Influencers and content creators are more than just pure reach, they are digital story makers in their own right. The group and its creatives have been helping to shape the zeitgeist of our society for many years and, as a tech player, we can use it to connect the best content creators and artists under one brand and develop the most creative concepts for advertisers."
The PHH Rechtsanwalte team was led by Counsel Philip Rosenauer and included Partners Rainer Kaspar, Nicolaus Mels-Colloredo, Annika Wolf, and Julia Fritz, Senior Associate Wolfgang Guggenberger, and Associates Johannes Hubert Metzler, Ramona Maurer, and Dominic Zehetgruber.
The Dorda team included Partners Jurgen Kittel and Heinrich Kuhnert and Attorney-at-Law Lukas Herrmann.
