Avellum has advised the seller on the sale of the Pep Group to Locaria. Lexence reportedly advised the buyer.
According to Avellum, "this transaction will allow Locaria to bolster its media and content production capabilities across its global network."
The Pep Group is a design, creative, production, and asset management provider for brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.
Locaria is a multilingual content agency that specializes in supporting in-house marketing and e-commerce teams, media agencies, and creative production houses.
"I'm excited to solidify our offering, grow the team, and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach," Pep Group Founder Mykhailo Pimenov commented.
The Avellum team was led by Managing Partner Mykola Stetsenko and included Associate Maryna Buinytska.