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Marketing Law Firm Marketing: Most Valuable Software Tool

Marketing Law Firm Marketing: Most Valuable Software Tool

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New technologies are all the rage, as law firms adapt to the telecommuting and digitalization realities that accompanied the Covid-19 pandemic. Accordingly, we decided to ask our Law Firm Marketing experts from across the region a simple question: “What is the single most important/valuable piece of software you use?” As always, we asked respondents to focus on the question at hand, rather than – as we put it – using the question simply as an excuse to “tell us that their firms are awesome.” Not everyone was able to resist.

“Snipping tool: Incredibly useful for faux print screens, saves time downloading, it never fails to respond. It allows you to ‘cut out’ a piece of screen you see and then copy paste that in Word, email, power-point, without opening extra screens or saving the image first. I wouldn’t go back to my pre-snipping tool era.”

Jelena Bosnjak, Senior Business Development Manager, CMS Croatia

“The single most valuable software I use has to be Outlook. Hardly ground-breaking, but I’m pretty sure I’d be lost without it. In terms of ease of organization, it’s unparalleled and keeps me on track with the coordination of all my tasks, meetings, appointments, and deadlines. The way it works so well with MS Teams and Zoom is a new bonus considering the increased number of online meetings these days. Oh, and did I mention that my firm is awesome?”

Klara Loranger, Communications Manager, Bittera Kohlrusz & Toth

“WhatsApp. WhatsApp kept me sane during lockdown and working from home and such informal info exchange kept the creative juices flowing. Whether it’s a share of a Friday tipple, horror story or dog pic!”

Charlotte McCrudden, Business Development & Marketing Manager, CMS Istanbul

“We use quite a useful tool for video-clip-creation for our social media: The Lumen5 video creation platform powered by A.I., which enables anyone without training or experience to easily create engaging video content within minutes. As video posts have always more engagement we use this quite a lot. You just enter the text, the tool suggests a visualization of this text, you easily correct it, and there you go.

Anastasia Kotenkova, Marketing and BD Manager, CMS Russia

“MS Teams has been a game-changer in these Covid times, serving to tighten those human bonds that have been severely weakened by lockdown, social distancing, and online work. Incredibly, we were able to close a huge transaction right in the middle of the first lockdown; we were able to foster teamwork, cooperate closely, and communicate effectively on Teams.”

Raf Uzar, Head of Communication and Development, Penteris

“The tool that helps me have a concise overview of the tasks, schedule and deadlines is the timekeeping software we use. It allows me to accurately see and plan my course of action and log all activities at once. Although I often rely on my memorizing abilities, having this electronic companion certainly helps. Another tool that makes my life a lot easier – and this might make you smile – is the Snipping Tool App. The fact that I can instantly take any piece of my screen I need and insert it into whatever material I am working on at any time well, simply makes my working process a lot easier.”

Olivia Popescu, Marketing & PR Manager, MPR Partners

This Article was originally published in Issue 7.12 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.

Turkey Knowledge Partner

NAZALI offers a broad range of services in the fields of Tax, Audit, Corporate and Commercial Law, Mergers & Acquisitions, Corporate Finance, Banking, Finance and Capital Markets, Protective Legal Services and Dispute Resolution, Personal Data Protection and Privacy, Social Security and Labor Law, Occupational Health and Safety, Competition Law, Intellectual Property Law and R&D, Compliance and White-Collar Crimes, Administrative Law, Real Estate Law, Customs and Foreign Trade, Accounting and Payroll, Financial Incentives and Advisory Services and Public Administration and Compliance through its partners, associates and consultants of different seniorities who have both public and private sector experience.

What sets NAZALI apart from others is that NAZALI offers a truly comprehensive service to its clients with experts from different disciplines working collaboratively as a team under one roof enabling us to evaluate all dimensions of legal matters together with financial and technical matters.

The services that NAZALI provides to its clients include the most appropriate solution with the support of technical departments specialized in their fields. In this context, NAZALI associates are supported by NAZALI technical team and work alongside the experts in the fields of finance, social security and customs matters. NAZALI has set out with the aim of providing the most efficient and comprehensive solution for its clients by adapting to the developing conditions and happily gained the trust of its clients by never compromising the quality of service.

As conditions continuously evolve, NAZALI always aims to further itself remaining true to its motto “GROW WITH KNOWLEDGE” and has set out with the aim of providing the most efficient and comprehensive solution for its clients by adapting to the developing conditions and happily gained the trust of its clients by never compromising the quality of service.

Firm's website: http://www.nazali.com

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