Dentons, reportedly working with Law & Trust, has advised Slovak businessman Ivan Chrenko on the sale of his stake in Exponea to the US-based BloomReach e-commerce digital platform. Ferro Legal and Blumenfeld Legal advised Exponea, and Wilson Sonsini and Taylor Wessing reportedly advised the buyer on the deal.
Financial details of the transaction were not disclosed.
According to Dentons, “BloomReach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation are intended to create the first ever truly integrated product and customer data set.”
The Dentons team included Partners Rob Irving and Partner Juraj Gyarfas, based in Budapest and Bratislava, respectively.
Ferro Legal’s team was led by Managing Partner Stefan Surina.
Editor's note: After this article was published, Taylor Wessing confirmed that it had advised BloomReach on the deal. The firm's team was led by Partner Juraj Frindrich.