Bojovic & Partners has advised Nestle on the sale of its local confectionary brand, CIPIRIPI, to Paracinka AD, a member of the Silbo distribution group.
“CIPIRIPI has a long and rich history, with more than 27 years of presence in Serbia, and it is a synonym for beautiful memories and childhood. In Paracinka, which is a member of the Silbo distribution group, we have found an exceptional home for our CIPIRIPI confectionery brand, in which it will progress further,” said Yana Mikhailova, Nestle's Regional Director of South East Europe. “ At the same time, this allows Nestle to focus more on a part of the confectionary range of its globally-recognized brands Kit Kat, Lion, Smarties and After Eight, in which we plan a strong future growth. "
The Bojovic & Partners team was led by Partner Uros Popovic.