Moravcevic Vojnovic and Partners in cooperation with Schoenherr has advised the shareholders of Maxbet on the sale of a 51% stake in the company to Flutter Entertainment for a cash consideration of EUR 141 million. Karanovic & Partners, working with Arthur Cox, advised Flutter Entertainment.
The transaction remains contingent on regulatory approval.
Maxbet is Serbia’s second-largest omni-channel sports betting and gaming operator.
Flutter Entertainment is a sports betting, gaming, and entertainment company. According to Schoenherr, Flutter also has the opportunity to acquire the remaining 49 % in 2029. “This transaction marks a strategic milestone for both companies. For Maxbet, this partnership represents a significant leap forward, aligning perfectly with their strategy to strengthen their local presence and enforce innovative growth opportunities. It also underscores Flutter's commitment to securing strong positions in regulated markets and replicating past successes in similar ventures with local heroes in Georgia and India.”
The Schoenherr team included Partners Luka Lopicic, Marija Vlajkovic, and Jelena Arsic, Attorneys at Law Pavle Eric, Zoran Soljaga, and Magdalena Petreska, and Associates Milos Jokic and Andrej Zoric.
The Karanovic & Partners team included Senior Partner Milos Vuckovic, Partners Ivan Nonkovic and Bojana Miljanovic Hussey, Senior Associate Sava Draca, and Junior Associate Ljubica Stojanovic.