Bojovic Draskovic Popovic & Partners has advised e-commerce investor Accel Club on opening an office in Belgrade.
"The start-up currently operates in more than 20 countries, with the US being the primary market, while Belgrade is on its way to becoming an important office that is actively expanding," BD2P informed.
Founded in 2021 in Delaware, the US, Accel Club is an Amsterdam-headquartered e-commerce aggregator and accelerator. The company buys brands, products, reviews, and inventory and focuses on branding and promoting products, defining pricing strategies, and performance marketing.
"We acquire successful and fast-growing brands that sell their goods on platforms such as Amazon, eBay, Wallmart, but also on other e-commerce channels," Accel Club CFO Ruslan Khabibov commented. "We are integrating businesses within our channels to increase sales and brand presence in key markets such as the US, Canada, and Europe."