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Dragan Lupsic Joins PwC Serbia as Director of Legal

Dragan Lupsic Joins PwC Serbia as Director of Legal

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Dragan Lupsic, formerly a Partner in public affairs & strategic communications company Flagship, has joined PwC Serbia as Director of Legal Services.

"I am really excited and inspired to be joining such a great network of partnership firms," Lupsic said. "I decided to leverage all my knowledge and experience in different companies and industries to support PwC's practice and further both business development and public affairs, while learning from some of the most diverse and insightful people around within the wide PwC network."

Prior to joining PwC, Lupsic spent one year at Flagship. Earlier still, he worked at Coca-Cola HBC, which he joined as a Legal Director for Serbia, Montenegro, and North Macedonia in 2010, and where he was appointed to Commercial Director (Premium Spirits & HoReCa & New Channels Development) in 2018. Before Coca-Cola, he worked for JTI, first as a Legal Associate and then as a Legal Manager Adriatica.

He graduated in International Law from the University of Belgrade in 2004 and in EU Competition Law from King's College London in 2015.

Serbia Knowledge Partner

The oldest full service commercial law firm in Serbia, founded in 1991, JPM with three decades of experience in assisting local and international businesses presence and growth not only in Serbia but throughout the SEE region.

We have accumulated a wealth of knowledge in every industrial and corporate sector, from energy to banking, transport, manufacturing and telecommunications, while remaining true to a pioneering spirit that has always drawn us to follow the latest trends and developments in providing of our services to clients. Today we use the latest legal tech available in serving our clients and are expanding our services to clients from growing industries such as renewable energy, IT and life sciences, by offering innovative solutions and a pro-active approach to broaching new grounds.

Our expertise, experience, and commitment to professional excellence mean we are routinely involved in landmark cases and transactions, while our high standing among clients and peers sees us ranked among the leading law firms by independent guides such as Chambers & Partners, Legal 500, and IFLR1000.

We are known for working closely with clients and treating their problems as our own. Our lawyers pride themselves on being team players, fast and available, specialised in terms of practice area and industry, but versatile and creative in their thinking. We believe our advice should be tailor-made and that even the thorniest issue has a legal solution.

Our membership of Lex Mundi (the world’s premiere network of independent law firms) and the TLA (a regional alliance of leading firms from Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia) means we have close working relationships with first-rate firms throughout the region and around the world, enabling us to operate as the perfect hub for SEE and other multi-jurisdictional transactions.

Firm's website: http://jpm.rs/

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