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Schoenherr Helps Auer-Blaschke Register New Brand Design with Austrian Patent Office

Schoenherr Helps Auer-Blaschke Register New Brand Design with Austrian Patent Office

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Schoenherr has assisted Auer-Blaschke GmbH & Co KG with the registration of its new AUER brand design as a model brand at the Austrian Patent Office.

Auer-Blaschke, which is a member of the Spitz group, has been producing wafer specialties and other confectionery since 1920. According to Schoenherr, "for the company's 100th anniversary, the AUER brand has now been repositioned, the portfolio optimized, and its design revised."

In addition, Schoenherr reports, "the registration of a design as a sample brand in the Austrian trademark register has only been possible since the beginning of 2019. This new brand form consists of a series of elements that are repeated regularly and used in this form in the brand appearance."

Schoenherr's team was led by Partner Michael Woller.

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