Hogan Lovells has advised Netflix on its partnership with Russia's National Media Group.
According to Hogan Lovells, "Netflix is expected to become the first global streaming service to offer a fully localized Subscription Video On Demand service in Russia. 144 million Russian residents will soon be able to access localized Netflix’s content with Russian subtitles, dubbing and local films. Russian regulatory framework for SVOD is extremely complex, and Hogan Lovells team has helped Netflix to navigate it successfully to launch the service in compliance with Russian legal requirements. To enter the Russian market Netflix partnered with NMG, a top Russian media holding."
"This deal is a game changer for Netflix, and has set new standards for foreign streaming services in Russia, itself a growing population," commented Moscow-based Partner Oxana Balayan, who led the firm's team on the deal. "This deal is a testimony of Netflix’ pioneering mindset, drive and professionalism."
In addition to Balayan, Hogan Lovells' team included Senior Associates Maria Kazakova, Serafima Pankratova, and Julia Gurieva and Associates Ekaterina Nuzhdova and Denis Shakhov, along with other lawyers in both Moscow and London.