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Baker McKenzie Advises Spotify on Entrance into CEE Markets

Baker McKenzie Advises Spotify on Entrance into CEE Markets

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Baker McKenzie has advised audio streaming service Spotify on its launch in 13 new markets — Albania, Belarus, Bosnia & Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine — giving it a presence in 92 markets worldwide.

Spotify, which launched in 2008, now reports a community of more than 299 million users. According to Baker McKenzie, “as the leading platform driving music discovery on more types of devices than any other service, Spotify’s expansion in Europe comes as consumers in the region embrace streaming. According to the International Federation of the Phonographic Industry, Russia is the 17th-biggest streaming market in the world and on pace to be the 10th-biggest streaming market by 2030. More than 87 percent of fans in Russia now access music through streaming, compared to 61 percent adoption globally, and 68 percent adoption in the U.S., according to IFPI.”

“Today’s launch opens the door for nearly 250 million fans to start discovering new music from around the world on Spotify, and for artists in the region to reach the increasingly connected global audience of fans,” said Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Growth. “Launching in these 13 markets is an important moment in Spotify’s journey, especially as we welcome fans and artists in growing music markets like Russia, where streaming is being widely adopted and where we see a significant opportunity for Spotify.”

Baker McKenzie’s team was led by Stockholm-based Partner Anna Orlander and Moscow-based Partners Ed Bekeschenko, Denis Khabarov, Konstantin Kouzine, and Vladimir Efremov, and included Associates Vadim Perevalov, Anna Bazhenova, Denis Ezhov, Valeriya Eystrakh, and Lilia Badretdinova. 

Editor's Note: After this article was published Semenov & Pevzner reported that it had advised Spotify on intellectual property issues related to its launch in the Russian market, as well as in Ukraine, Belarus, Moldova, and Kazakhstan. The firm's team was led by Managing Partner Roman Lukyanov.

Russian Knowledge Partner

Founded in 1993, Egorov Puginsky Afanasiev & Partners is the leading full-service law firm in the CIS with offices in Russia, Ukraine and Belarus and associated offices in the UK, the USA and Cyprus.

We handle some of the largest and most complex and demanding transactions. We advise our clients in many areas of law, including: dispute resolution in Russia and abroad, International Arbitration and Litigation, M&A and Corporate, antitrust issues, criminal law, intellectual property, restructurings and insolvencies, international trade and customs, tax, real estate and construction, banking and finance, energy and natural resources, environmental and technical regulation, marine and transport law, pharmaceuticals and healthcare and others.

We combine high academic qualifications, internationally acknowledged moral and ethical values, senior partners' professional experience and practical abilities with the vigour and knowledge of younger attorneys, providing clients with reliable, first-class service according to both Russian and western standards through a flexible structure.

All News about, and Legal Analysis by, Egorov Puginsky Afanasiev & Partners can be found here.

Firm's website: www.epam.ru

 

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