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Maravela & Asociatii and Eversheds Advise on Betty Ice Acquisition

Maravela & Asociatii and Eversheds Advise on Betty Ice Acquisition

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Maravela & Asociatii has advised Betty Ice, a Romanian ice cream producer, on the sale of the company to Unilever South Central Europe. The buyer was advised by Eversheds on the January 2018 deal, which remains subject to regulatory approval by the Romanian competition authorities.

Following the acquisition, Betty Ice will operate as a standalone unit within Unilever and will be led by its founder, Vasile Armenean, acting as General Manager.

The Maravela & Asociatii team consisted of Managing Partners Gelu Titus Maravela and Alina Popescu, Partners Alexandra Rimbu and Dana Radulescu, Tax Partner Felix Tapai, Managing Associate Mihai Buciuman, Senior Associate Daniel Alexie, and Associates Anca Baitan and Magda Grigore.

The Eversheds team was coordinated by Managing Partner Mihai Guia and included Senior Associates Oana Dobre, Alexandra Sulea, Marius Berariu, Associates Irina Stoicescu, Oana Gircu, and Cosmina Vlad, and Junior Associates Mihai Baicoianu and Mihai Paun.


Romanian Knowledge Partner

MPR Partners is an internationally recommended and repeatedly awarded Romanian law firm providing integrated legal, tax advisory and insolvency services in all areas of interest for businesses and public administration. 

MPR Partners covers all major Romanian regions as well as the Republic of Moldavia, either directly or through carefully selected and closely coordinated correspondent offices. In addition, the firm has the infrastructure required to coordinate advice in multiple countries through highly reputed international networks of specialists ensuring high end services. 

Firm’s clients (multinational corporations, sound Romanian companies, private investors, public authorities and State companies) recommend MPR Partners | Maravela, Popescu & Asociatii as “A reliable team providing a high standard of work.” (quote by Chambers and Partners), having consistently endorsed the outstanding quality of services provided, flexible approach, responsiveness as well as the friendly working climate. 

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