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Maravela & Asociatii and Eversheds Advise on Betty Ice Acquisition

Maravela & Asociatii and Eversheds Advise on Betty Ice Acquisition

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Maravela & Asociatii has advised Betty Ice, a Romanian ice cream producer, on the sale of the company to Unilever South Central Europe. The buyer was advised by Eversheds on the January 2018 deal, which remains subject to regulatory approval by the Romanian competition authorities.

Following the acquisition, Betty Ice will operate as a standalone unit within Unilever and will be led by its founder, Vasile Armenean, acting as General Manager.

The Maravela & Asociatii team consisted of Managing Partners Gelu Titus Maravela and Alina Popescu, Partners Alexandra Rimbu and Dana Radulescu, Tax Partner Felix Tapai, Managing Associate Mihai Buciuman, Senior Associate Daniel Alexie, and Associates Anca Baitan and Magda Grigore.

The Eversheds team was coordinated by Managing Partner Mihai Guia and included Senior Associates Oana Dobre, Alexandra Sulea, Marius Berariu, Associates Irina Stoicescu, Oana Gircu, and Cosmina Vlad, and Junior Associates Mihai Baicoianu and Mihai Paun.


Romanian Knowledge Partner

Țuca Zbârcea & Asociații is a full-service independent law firm, employing cross-disciplinary teams of lawyers, insolvency practitioners, tax consultants, IP counsellors, economists and staff members. It also operates a secondary law office in Cluj-Napoca (Romania), and has a ‘best-friend’ agreement with a leading law firm in the Republic of Moldova. In addition, thanks to the firm’s dedicated Foreign Desks, the team provides the full range of services to international investors seeking to gain a foothold or expand their existing operations in Romania. Since 2019, the firm and its tax arm are collaborating with Andersen Global in Romania.

Țuca Zbârcea & Asociaţii is providing legal services in every aspect of business, covering all major areas of practice: corporate and M&A; litigation and international arbitration; corporate tax; public procurement; TMT; employment; insurance; banking and finance; capital markets; competition; healthcare and pharmaceutical; energy and natural resources; environmental; intellectual property; real estate; regulatory legal services.

Țuca Zbârcea & Asociaţii is a First-Tier law firm in all international legal directories and a multiple award-winning law firm both locally and internationally. It received the CEE Deal of the Year Award (DOTY Awards 2021) and the Law Firm of the Year Award: Romania (IFLR Europe Awards 2021). 

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