Maravela & Asociatii has advised Betty Ice, a Romanian ice cream producer, on the sale of the company to Unilever South Central Europe. The buyer was advised by Eversheds on the January 2018 deal, which remains subject to regulatory approval by the Romanian competition authorities.
Following the acquisition, Betty Ice will operate as a standalone unit within Unilever and will be led by its founder, Vasile Armenean, acting as General Manager.
The Maravela & Asociatii team consisted of Managing Partners Gelu Titus Maravela and Alina Popescu, Partners Alexandra Rimbu and Dana Radulescu, Tax Partner Felix Tapai, Managing Associate Mihai Buciuman, Senior Associate Daniel Alexie, and Associates Anca Baitan and Magda Grigore.
The Eversheds team was coordinated by Managing Partner Mihai Guia and included Senior Associates Oana Dobre, Alexandra Sulea, Marius Berariu, Associates Irina Stoicescu, Oana Gircu, and Cosmina Vlad, and Junior Associates Mihai Baicoianu and Mihai Paun.