Cytowski & Partners has advised North Macedonian advertising technology company Howitzer on its USD 500,000 seed funding round with Hungary's Day One Capital and angel investors Mergim Cahani and Matei Pavel. The firm also advised Day One Capital.
According to Cytowski & Partners, Howitzer enables automated and one-click-away marketing on Reddit, allowing finding and targeting potential Reddit customers and their direct contact, resulting in a 40-45% average response rate.
Day One Capital focuses on early-stage technology investments and collaborates with entrepreneurs and technology start-ups from Europe.
"While traditional online ads are becoming more expensive and less effective due to ad fatigue and using blockers, Howitzer shows a fresh way to reach audiences in a personalized and authentic way at scale," Day One Capital’s Principal Bernat Nacsa commented. "Together we aim to widen the capabilities of the platform and address further underutilized social networks, such as Twitter and Discord, making Howitzer a cross-platform powerhouse of direct outreach."
The Cytowski & Partners team consisted of Partner Tytus Cytowski and Associates Tomiwa Ogundipe, Kunal Kolhe, and Eresi Uche.
