Sorainen has assisted retail footwear chain Batu Kalnas in a case involving the company's claim that its trademark had been fraudulently used on Instagram to set up a fake Batu Kalnas profile and invite people to become influencers for the footwear brand.
According to Sorainen, ”in order to stop illegal use of the company’s brand, a request to delete the fake account and relevant documents were sent to Instagram, and a process is to be launched to identify the individuals responsible for the illegal activities.”
Sorainen Counsel Stasys Drazdauskas commented: “Scamming related to illegal use of trademarks on social networks spreads rapidly. Illegal campaigns mislead users and cause harm to the company’s image and reputation also posing a threat to consumers.”
The Sorainen team included Partner Laurynas Lukosiunas and Counsel Stasys Drazdauskas.