Sorainen has advised fashion retail platform Farfetch on its acquisition of augmented reality startup Wannaby. The transaction closed in April 2022.
Farfetch was established in 2007 in Portugal, and currently connects customers in over 190 countries with goods from over 1,400 brands.
Wannaby is an augmented reality startup that has developed technology that allows users to virtually try on shoes, clothes, accessories, and cosmetics.
Sorainen’s team included Partners Maksim Salahub, Sergej Butov, and Evaldas Dudonis, Senior Associate Aurelija Daubaraite, and Associates Yuliya Sushchanka, Anastasiya Smirnova, and Ana Surpickaja.
Sorainen did not respond to our inquiry on the matter.
