Sorainen has advised Lithuanian venture capital fund Open Circle Capital and Finnish venture capital fund Inventure on investing in marketing analytics and reporting startup Whatagraph. TGS Baltic reportedly advised Whatagraph.
According to Sorainen, “in the Series A round, the company raised USD 7.2 million. LitCapital (the lead investor) and business angel Giles Palmer also invested in the company in this round.”
Whatagraph’s tool allows digital marketing agencies to monitor and compare performance across channels (such as Google Analytics, Shopify, Facebook Ads, Facebook, etc.) and campaigns on a single platform, as well as to visualize and automate reports.
Sorainen’s team included Partner Mantas Petkevicius and Senior Associate Mindaugas Baniulis.
