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TGS Baltic Advises Strive on Sale of Coaching Platform to Betsson Group

TGS Baltic Advises Strive on Sale of Coaching Platform to Betsson Group

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TGS Baltic has advised the unidentified founders of Strive on the EUR 5.4 million sale of the shares in its Strive Platform to Sweden’s Betsson Group.

Strive offers management training and leadership development programs to companies such as Pinterest, Intuit, Slack, and Airbnb, among others. The company was founded in 2017 and is headquartered in San Francisco, California. It is backed by international iGaming developer TG Lab.

Betsson is a provider of casino, sportsbook, and other games via gaming licenses in 11 countries in Europe and Central Asia. The company is headquartered in Stockholm, with operational headquarters located in Ta'​ Xbiex, Malta.

According to TGS Baltic, “the sale comes as part of a wider partnership with Betsson Group, agreed in the fourth quarter of 2020, [which] grants Betsson access to TG Lab’s player account management system to support its launch in the US market.”

TGS Baltic’s team consisted of Executive Partner Marius Matonis and Senior Associate Indre Vickaite-Liatuke. The firm did not reply to an inquiry about the deal.

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