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Sorainen Advises Open Circle Capital on Investment in Lithuanian Marketing Startup Whatagraph

Sorainen Advises Open Circle Capital on Investment in Lithuanian Marketing Startup Whatagraph


Sorainen has advised venture capital fund Open Circle Capital on its investment of EUR 300,000 in the Whatagraph platform.

Another EUR 300,000 was invested by the founders, brothers Justas, Tomas, and Andrius Malinauskas.

Open Circle Capital manages assets of more than EUR 20 million and invests in Lithuanian companies that produce products in high-tech areas. The fund aims to help local startups implement scientific ideas in the fields of ICT, robotics, and high-tech. This is the fund’s seventh investment in a Lithuanian startup.

According to Sorainen, Whatagraph is an online software platform that creates reports to support key digital marketing tools and has readymade report templates to simplify monthly reporting tasks. According to the firm, "this virtual tool helps users quickly understand complex information and, within seconds, collects graphic data visualizations from Google Analytics, Google Ads, Facebook Ads, Instagram, and other channels. The Whatagraph customer list includes names such as Heineken, The New York Times, Ogilvy and Berkshire Hathaway managed by legendary investor Warren Buffett."

The Sorainen team was led by Partner Mantas Petkevicius with Associate Vytautas Sabalys.

Editor's Note: After this article was published, Glimstedt announced that it advised Whatagraph on the transaction. The firm's team consisted of Partner Andrius Ivanauskas and Senior Lawyer Mikhail Molis.

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