TGS Baltic, working with Vinge in Sweden, has advised Swedish private equity company Helix Kapital on the Latvian law-related aspects of its investment into international sports media agency Spring Media.
According to TGS Baltic, the transaction included the indirect acquisition of Latvian media company 4.vara, which distributes news and broadcasts via a sports media channel and also provides various types of bespoke video services in Latvia and abroad. As part of the transaction, Spring Media "merged with the Future Sports Agency to strengthen its leading position on the Nordic sport-media market and accelerate international expansion."
Helix Kapital invests in unlisted companies, primarily in Sweden.
Spring Media operates in sports rights management, TV production, and digital channels covering live sporting events. Its partners include the Swedish Damallsvenskan women’s league, the Olympic rights for Central Asia, media houses Bonnier and Schibsted, international clubs Arsenal and Chelsea, etc.
"We are thrilled to be consolidating with Future Sports Agency and Helix Kapital to take the next step on our journey of expansion," commented Spring Media CEO Tobias Osmund. "The Future Sports Agency complements our know-how with expertise from the buyers’ side of the sports media market, and simultaneously the investment from Helix Kapital enables us to accelerate the growth of the Group with additional company acquisitions in Sweden and abroad."
The TGS Baltic team included Partners Andra Rubene and Nauris Grigals and Associates Vladlena Rudusane-Simica, Kaspars Treilibs, Toms Tidemanis, and Alina Lepere.
TGS Baltic could not provide further information on the deal.
