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Primus Derling Assists ALD Automotive with Consumer Car Rental Product Development

Primus Derling Assists ALD Automotive with Consumer Car Rental Product Development

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Primus Derling has assisted ALD Automotive, SIA with the development of a new consumer car rental product.

ALD Automotive is a Latvian fleet management and operational car leasing company of the Societe Generale group. Its companies operate in 43 countries. 

According to Primus Derling, “the complexity of the assignment consisted in creating an optimal product for the company and consumers alike while ensuring full compliance with the legal requirements governing consumer credit agreements. Consumer protection laws provide for a detailed and complex framework of the rights and obligations of providers of consumer credit along with various exemptions.”

The Primus Derling team included partner Kristine Gaigule-Saveja and Senior Associate Andis Ozolins.