Fri, Mar
46 New Articles

Oppenheim Successful for Hell Energy Before EU General Court

Oppenheim Successful for Hell Energy Before EU General Court

  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Oppenheim has successfully represented Hell Energy in a trademark dispute before the EU General court regarding the protection of its Hell trademark for coffee-related products.

Hell Energy Magyarorszag Kft is a manufacturer of soft drinks and has recently, according to Oppenheim, "extended its product portfolio with canned coffee products and filed a trademark application with the EUIPO for the sign Hell for coffee-related goods." According to the firm, the "EUIPO refused the application for all goods except for Malt coffee extracts claiming that Hell in German means light, which can be understood by the average consumer as a reference to 'light roast' coffee." This decision was then confirmed by the Boards of Appeal of the European Union Intellectual Property Office.

The EU General Court annulled the decision of the Boards of Appeal and, according to Oppenheim, highlighted that "the association between Hell and coffee via helle Rostung needs intellectual effort, which means that there is no obvious and direct link between the goods and the sign. Therefore, Hell does not enable the relevant public to immediately perceive in the sign, without further thought, as a description of coffee or one of its characteristics."

Oppenheim’s team was led by Partner Aron Laszlo.

Hungary Knowledge Partner

Nagy és Trócsányi was founded in 1991, turned into limited professional partnership (in Hungarian: ügyvédi iroda) in 1992, with the aim of offering sophisticated legal services. The firm continues to seek excellence in a comprehensive and modern practice, which spans international commercial and business law. 

The firm’s lawyers provide clients with advice and representation in an active, thoughtful and ethical manner, with a real understanding of clients‘ business needs and the markets in which they operate.

The firm is one of the largest home-grown independent law firms in Hungary. Currently Nagy és Trócsányi has 26 lawyers out of which there are 8 active partners. All partners are equity partners.

Nagy és Trócsányi is a legal entity and registered with the Budapest Bar Association. All lawyers of the Budapest office are either members of, or registered as clerks with, the Budapest Bar Association. Several of the firm’s lawyers are admitted attorneys or registered as legal consultants in New York.

The firm advises a broad range of clients, including numerous multinational corporations. 

Our activity focuses on the following practice areas: M&A, company law, litigation and dispute resolution, real estate law, banking and finance, project financing, insolvency and restructuring, venture capital investment, taxation, competition, utilities, energy, media and telecommunication.

Nagy és Trócsányi is the exclusive member firm in Hungary for Lex Mundi – the world’s leading network of independent law firms with in-depth experience in 100+countries worldwide.

The firm advises a broad range of clients, including numerous multinational corporations. Among our key clients are: OTP Bank, Sberbank, Erste Bank, Scania, KS ORKA, Mannvit, DAF Trucks, Booking.com, Museum of Fine Arts of Budapest, Hungarian Post Pte Ltd, Hiventures, Strabag, CPI Hungary, Givaudan, Marks & Spencer, CBA.

Firm's website.

Our Latest Issue