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E-commerce in the Focus of the Hungarian Competition Authority

E-commerce in the Focus of the Hungarian Competition Authority

Hungary
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According to a press release of the Hungarian Competition Authority (GVH) issued on 16 December 2020, GVH is launching a market analysis to investigate how customer datasets of e-commerce companies are created and also the role of such assets in the competition between online stores. The investigation will further cover the extent of the customers’ awareness of such data collection and its influence on their decisions.

Due to the current pandemic situation, the role of online trade and e-commerce have significantly increased. As this change may transform the customer habits, GVH decided to assess the operation of the sector and the characteristics of customer behaviour within the framework of a market analysis.

GVH will examine the types of data collected by e-commerce companies from customers, the method and purpose of using the collected data and the customer’s awareness of such data collection. The analysis will also cover the competitive advantages, if any, gained from the accumulated data, as well as to what extent is entry to the market hindered by the lack of such data.

The market analysis is narrowed down to three product categories of e-commerce. The investigation will cover the online retail trade of electronic products, food products and clothing.

In the framework of the above market analysis, GVH will rely on publicly available market information, voluntary responses of market players concerned and market research. GVH will summarise the findings of the market analysis in a report and publish it on its website.

By Adrienn Megyesi, Partner, KCG Partners Law Firm

Hungary Knowledge Partner

Nagy és Trócsányi was founded in 1991, turned into limited professional partnership (in Hungarian: ügyvédi iroda) in 1992, with the aim of offering sophisticated legal services. The firm continues to seek excellence in a comprehensive and modern practice, which spans international commercial and business law. 

The firm’s lawyers provide clients with advice and representation in an active, thoughtful and ethical manner, with a real understanding of clients‘ business needs and the markets in which they operate.

The firm is one of the largest home-grown independent law firms in Hungary. Currently Nagy és Trócsányi has 26 lawyers out of which there are 8 active partners. All partners are equity partners.

Nagy és Trócsányi is a legal entity and registered with the Budapest Bar Association. All lawyers of the Budapest office are either members of, or registered as clerks with, the Budapest Bar Association. Several of the firm’s lawyers are admitted attorneys or registered as legal consultants in New York.

The firm advises a broad range of clients, including numerous multinational corporations. 

Our activity focuses on the following practice areas: M&A, company law, litigation and dispute resolution, real estate law, banking and finance, project financing, insolvency and restructuring, venture capital investment, taxation, competition, utilities, energy, media and telecommunication.

Nagy és Trócsányi is the exclusive member firm in Hungary for Lex Mundi – the world’s leading network of independent law firms with in-depth experience in 100+countries worldwide.

The firm advises a broad range of clients, including numerous multinational corporations. Among our key clients are: OTP Bank, Sberbank, Erste Bank, Scania, KS ORKA, Mannvit, DAF Trucks, Booking.com, Museum of Fine Arts of Budapest, Hungarian Post Pte Ltd, Hiventures, Strabag, CPI Hungary, Givaudan, Marks & Spencer, CBA.

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