Motieka & Audzevicius has advised Lithuania's Publicum Group and Cobalt has advised Estonia's Idea Group on their joint sale of 51 percent of Baltic Media Holding OU to Havas Media Group. Sorainen advised the Havas Media Group on the acquisition.
As a result of this transaction, Baltic Media Holding will use the Havas brand to provide public relations, media planning, advertising, digital marketing, and other communication services in the Baltic States. Baltic Media Holding is a controlling entity of operating companies, which were part of Publicum and Idea groups.
The Idea Group is a group that unites 19 marketing communication agencies in Estonia, Latvia and Lithuania. Havas is a communications group that is part of the Vivendi Group.
The Motieka & Audzevisius team consisted of Partner Giedrius Kolesnikovas, Senior Associate Michail Parchimovic, Associate Rokas Jankus, and Junior Associate Laurynas Ramonas.
Cobalt’s team was led by Partner Peeter Kutman and Associate Madis Reppo, supported by Senior Associate Tonu Kolts and Associate Mart Blondal.
The pan-Baltic Sorainen team was led by Tallinn-based Partner Toomas Prangli, who was supported by Senior Associates Kai Vainola and Piret Lappert from Estonia, Senior Associate Janis Bite from Latvia, and Associate Inga Macijauskaite from Lithuania.