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Havel & Partners Represents Apple in Trademark Dispute

Havel & Partners Represents Apple in Trademark Dispute

Czech Republic
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Havel & Partners has successfully represented Apple in a dispute with the President of the Czech Republic's Industrial Property Office involving the trademark for the company's "Think Different" slogan in the Czech Republic.

According to Havel & Partners, the slogan "THINK DIFFERENT" has been associated with Apple since 1997, when founder Steve Jobs returned to the company.

According to Havel & Partners, the current dispute arose from the Industrial Property Office's assessment of the similarity of the Apple trademark to the "Tick different" trademark of the Swiss watch manufacturer Swatch, and the IPO's conclusion that there was no likelihood of confusion. That conclusion was then upheld on review by the President of the Office.

The decision of the President of the Office was subsequently challenged by Apple, which claimed that "the Office [had] erred in its assessment of the similarity of the slogans and that the application for registration of Swatch's "Tick different" trademark was not filed in good faith, was interchangeable with Apple’s trademarks, and thus unlawfully benefited from the reputation of Apple as a company having the world’s most valuable trademark."

According to the firm, the Municipal Court in Prague annulled the decision of the President of the Office, with "the court taking the view that the [Industrial Property] Office had insufficiently dealt with the assessment of the similarity of the conflicting trademarks," and "should therefore re-examine the whole matter and make an overall assessment of the likelihood of confusion."

The Havel & Partners team representing Apple consisted of Partners Frantisek Korbel and Ivan Rames, Counsel Katerina Stankova, and Senior Associate Tereza Hrabakova.

Czech Republic Knowledge Partner

PRK Partners, one of the leading Central European law firms, has been helping clients achieve their business objectives almost 30 years. Our team of lawyers, based in our Prague, Ostrava, and Bratislava offices, has a unique knowledge of Czech and Slovak law and of the business environment. Our lawyers studied at top law schools in the United States, United Kingdom, Switzerland and elsewhere. They also have experience working for leading international and domestic law firms in a number of jurisdictions. We speak your language, too. Our legal team is fluent in more than 15 languages, including all the key languages of the region.

PRK Partners has one of the most experienced legal teams on the market. We are consistently rated as one of the leading law firms in the region. We have received many significant honours and awards for our work. We represent the interests of international clients operating in the Czech Republic in an efficient way, combining local knowledge with an understanding of their global requirements in a business-friendly approach. We are one of the largest law firms in the Czech Republic and Slovakia. Our specialised teams of lawyers and tax advisors advise major global corporations as well as local companies. We provide comprehensive legal advice drawing on our profound knowledge of local law and markets.

Our legal advice delivers tangible results – as proven by our strong track record. We are the only Czech member firm of Lex Mundi, the world's leading network of independent law firms. As one of the leading law firms in the region, we have received many national and international awards, in some cases several years in a row. Honours include the Chambers Europe Award for Excellence, The Lawyer and Czech and Slovak Law Firm of the Year. Thanks to our close cooperation with leading international law firms and strong local players, we can serve clients in multiple jurisdictions around the globe. Our strong network means that we can meet your needs, wherever you do business.

PRK Partners has been repeatedly voted among the most socially responsible firms in the category of small and mid-sized firms and was awarded the bronze certificate at the annual TOP Responsible Firm of the Year Awards.

Our work is not only “business”: we have participated on a longstanding basis in a wide variety of pro bono projects and supported our partners from the non-profit sector (Kaplicky Centre Endowment Fund, Tereza Maxová Foundation, Czech Donors Forum, etc.).

Firm's website: www.prkpartners.com

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