Vukmir & Associates has successfully represented the Museum of Illusions in challenging a decision by the Board of Appeal of the European Union Intellectual Property Office at the EU General Court.
On September 29, 2017, Croatian-based Metamorfoza d.o.o. filed an application for registration of an EU trademark with the EUIPO for Museum of Illusions. On November 9, 2017, Lithuanian-based Tiesios Kreives filed a notice of opposition, which was upheld by the Opposition Division of the EUIPO on January 29, 2019. Subsequently, on December 2, 2019, the Second Board of Appeal of the EUIPO dismissed the appeal. According to Vukmir & Associates, the procedure before the General Court resulted in the annulment of the EUIPO Second Board of Appeal decision, with the EGC having "addressed a variety of legal and factual aspects and most importantly determined the lack of distinctiveness of the phrase Museum of Illusions."
The Vukmir team representing the Museum of Illusions was led by Attorney at Law Aleksandar Bijelic.