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Schoenherr and Baker McKenzie Advise on Sunstar Group’s Acquisition of Playbrush

Schoenherr and Baker McKenzie Advise on Sunstar Group’s Acquisition of Playbrush

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Schoenherr has advised Austrian oral hygiene start-up Playbrush on its sale of a majority stake to Switzerland-based international healthcare company Sunstar Group. Baker McKenzie advised the buyer on the transaction.

With its offices in Vienna and London, Playbrush has been developing and marketing smart toothbrushes and digital oral care subscriptions. According to Schoenherr, Playbrush has won multiple global prizes and was recently awarded a grant by the Google for Startups Black Founders Fund.

According to Baker McKenzie, Sunstar is one of the leading oral care companies in the world with its flagship brands G.U.M., Butler, and Ora2. Along with oral care, Sunstar has a presence in the fields of health and beauty care, environment and amenities, safety support, and high technology fields.

"With the sale of Playbrush's majority stake to Sunstar, the companies are taking an important step to further advance their vision of improved digital oral care,” Schoenherr Partner Thomas Kulnigg commented.

“The majority stake in Playbrush will enable Sunstar to seize digital growth opportunities via new data-driven business models in oral care,” added Baker McKenzie Partner, Gerhard Hermann.

The Schoenherr team was led by Kulnigg and included Partner Volker Weiss, Counsel Teresa Waidmann, Attorneys-at-Law Clemens Gaugusch, Andreas Lengger, and Marco Thorbauer, and Associates Dominik Tyrybon and Nina Zafoschnig.

Baker McKenzie’s team consisted of Hermann, Partners Eva-Maria Segur-Cabanac, Philipp Maier, and Lukas Feiler, Counsels Edmund Schuster, Anita Lukaschek, and Robert Wippel, and Associates Sophie Schubert, Klara Kastner, and Andrea Haiden.

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