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Herbst Kinsky Advises SoftBank on Series D Investment in Adverity

Herbst Kinsky Advises SoftBank on Series D Investment in Adverity

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Herbst Kinsky has advised SoftBank Investment Advisers on a USD 120 million Series D investment round in Adverity, together with Sapphire Ventures.

Adverity is a Vienna-based developer of marketing analytics software. According to Herbst Kinsky, Adverity serves clients such as Ikea, Red Bull, Unilever, MediaCom, and Vodafone.

The Herbst Kinsky team was led by Philipp Kinsky, Felix Kernbichler, Philipp Herold, Beatrice Blumel, Angelika Kurz, and Christoph Ludvik.

The firm did not reply to our inquiry about the deal.