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Brandl Talos Advises Sportradar Group on Acquisition of Synergy Sports

Brandl Talos Advises Sportradar Group on Acquisition of Synergy Sports

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Brandl Talos has advised Sportradar Group on the acquisition of sports data and video analytics platform Synergy Sports. Latham Watkins acted as US counsel to Sportradar and Niederer Kraft Frey advised on the Swiss law aspects of the deal. The sellers were represented by DLA Piper and Schellenberg Wittmer.

Synergy Sports has league-wide relationships with the NBA and Major League Baseball, as well as all of NCAA Division I women’s and men’s basketball and over 90% of NCAA Division I men’s baseball. Internationally, Synergy partners with FIBA to create the “FIBA Connected Stadium,” and provides basketball teams, leagues, and federations with a technology platform offering automated video production and graphics. 

The transaction, which remains subject to customary conditions and regulatory approvals, is expected to close in the second quarter of this year.

This deal marks the fourth transaction Brandl Talos advised Sportradar on in recent years, following the firm's assistance on Sportradar Group’s acquisition of UK-based personalized messaging platform operator Fresh Eight (as reported by CEE Legal Matters on March 18, 2020), the sale of a stake in the company to the Canada Pension Plan Investment Board and TCV (as reported by CEE Legal Matters on July 13, 2018), and its acquisition of Optima in 2019 (as reported by CEE Legal Matters on October 24, 2019).

Brandl Talos’s team included Managing Partners Thomas Talos, Roman Rericha, and Markus Arzt and Attorney Stephan Strass.

Niederer Kraft Frey's team reportedly included Partner Patrik Peyer and Moritz Maurer and Junior Associate Reto Seiler.

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