Brandl Talos has advised the Sportradar Group on its acquisition of UK-based personalized messaging platform operator Fresh Eight. Sheridans reportedly also advised Sportradar and Shoosmiths reportedly advised the seller.
Sportradar is a provider of sports data and sports-related digital content to media companies, bookmakers, sports federations, and state authorities. According to Brandl Talos, “through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology, enabling sportsbook operators to fully optimize their media investments.“
This deal marks the third transaction Brandl Talos advised Sportradar on in recent years, following the firm's assistance on the sale of a stake in the company to the Canada Pension Plan Investment Board and TCV (as reported by CEE Legal Matters on July 13, 2018), and its acquisition of Optima in 2019 (as reported by CEE Legal Matters on October 24, 2019).
The Brandl Talos deal team consisted of Founding Partner Thomas Talos, Senior Associate Adrian Zuschmann, and Attorney-at-Law Stephan Strass, among others.
Sheridans’ team reportedly included Partner Howard Watt, Associate Will Parker, and Paralegal Amelia Aceto.
The Shoosmiths team reportedly consisted of Partner Mark Shepherd and Associate Laura Austin.