Eisenberger & Herzog, Allen & Overy, and Shearman & Sterling have advised SAP SE on the acquisition of Emarsys, a Viennese cloud-based provider of omnichannel customer loyalty platforms. Freshfields Bruckhaus Deringer advised Emarsys.
Financial details were not disclosed, and the transaction remains contingent on regulatory approval.
According to E&H, SAP is seeking to expand its customer experience portfolio, and "Emarsys offers communication with clients through various channels, such as email, SMS, social networks, mobile devices, and the Internet.”
Eisenberger & Herzog’s team included Partners Michael Strenitz, Philipp Nidal Karaman, Peter Winkler, Andreas Zellhofer, Helmut Liebel, Jana Eichmeyer, Dieter Thalhammer, and Marcus Benes, Lawyers Philipp Schrader, Karolin Andreewitch, Stefan Wartinger, and Johannes Feilmair, and Trainee Lawyers Claudia Kendlbacher, Martina Proschofsky-Spindler, Julia Mittendorfer, Franziska Egger, Nina Muskovich, Matthias Eberle, Fabian Larcher, and William Redl.
Allen & Overy’s Germany-based team included Partners Alexander Veith, Ulrich Baumgartner, Jens Matthes, Markulf Behrendt, and Michael Ehret, and Counsel Peter Wehner.
Shearman & Sterling’s team advising SAP on US law was led by California-based Partner Daniel Mitz.
Freshfields Bruckhaus Deringer’s Vienna-based team included Partners Konrad Groeller and Florian Klimscha, Counsels Stephan Denk, Lutz Riede, Felix Neuwirther, and Maria Dreher, Attorney Anouschka Zagorski, Principal Consultant Claus Staringer, and Associates Daniel Lungenschmid, Gernot Fritz, Johannes Kater, Maria Tumpel, Thomas Mollnhuber, Carmen Hoyos, Lukas Treichl, Boris Klimpfinger, Matthias Hofer, Iris Amschl, Simon Fitzpatrick, Lilly Leitner, Lukas Pomaroli, Luca Mischensky, Iris Hammerschmid, Johannes Samaan, Can-Michael Nural, Leonhard Prasser, Benedikt Sprinzl, Susanne Paul, Florian Reiter-Werzin, Katharina Kubik, Oliver-Christoph Guenther, and Lukas Allram.