Cerha Hempel has advised Philip Morris Austria GmbH on the launch of a new tobacco product in Austria.
According to Cerha Hempel, “the product is based on 'heat-not-burn technology' and is already being offered for sale by Philip Morris in several European countries." Additionally, the firm reports that the product "is the first such heating device launched on the Austrian market.”
The placing of the product on the Austrian market is subject to approval by the Federal Minister of Social Affairs, Health, Care, and Consumer Protection.
Cerha Hempel represented Philip Morris both during the approval procedure with the Federal Minister and before the Regional Administrative Court. The firm's team included Partner Hans Kristoferitsch and Counsel Armin Schwabl.