SSW Pragmatic Solutions has advised Therme Group on a joint venture with Studio Drift and FuturePace in regard to the shared ownership and operation of Franchise Freedom LTD.
According to SSW Pragmatic Solutions, Studio Drift is an artistic duo composed of Lonneke Gordijn and Ralph Nauta that explores the boundaries of technology, art, and nature. The Amsterdam-based studio has worked in close partnership with Intel and used the Intel Drone Lightshow technology, Therme Group report. Through the newly founded company, the three entities plan to support the development, operation, and exhibition of the work long-term and present it in more locations around the world."
In addition, SSW Pragmatic Solutions reports, "the Therme Group is a technology-driven health and wellness company. According to Therme Group press release, Franchise Freedom is a part of their international art initiative, the Therme Art Program, [which] was launched at the Royal Institution in London during the Frieze Academy Art & Architecture Conference in October 2017. The program is an innovative art initiative dedicated to supporting large-scale, complex artworks."
Finally, SSW Pragmatic Solutions reports, "FuturePace is a cultural partnership between Futurecity and Pace, which a combination of the gallery and curatorial expertise of Pace with the cultural place making experience of Futurecity."
The SSW Pragmatic Solutions team was led by Partner Lukasz Karpiesiuk.