Wierzbowski Eversheds Sutherland has advised Grupa Netsprint, an Innova Capital portfolio company, on its acquisition of Way To Grow, a company that specializes in optimizing the advertising space of publishers in a programmatic model. Way To Grow reportedly was represented by Everberg.
WaytoGrow was founded in 2014 by Dominik Czarnota, Janusz Michalik, and Lukasz Grodecki, who had worked together on sites like nk.pl and Interia.pl.
According to Wierzbowski Eversheds Sutherland, “adding Way To Grow is the next step for Grupa Netsprint in implementing a strategy based on data and advanced algorithms.”
Monika Bronowska, CEO of Grupa Netsprint, said: “Now we will be able to offer our partners even more comprehensive services and even more effectively support their business. An effect of synergy will also be the intensification of activities on other markets.”
Dominik Czarnota, one of the founders of Way To Go, added: “We have a very committed team in which we strive to maintain a balance between experience and the potential of young people. Thanks to this, we power each other to work, and this translates into better and better results for the company.”
The team at Wierzbowski Eversheds Sutherland advising Grupa Netsprint included Partners Michal Karwacki and Ewa Szlachetka, Senior Associates Pawel Lasota and Natalia Burchardt, and Associate Marek Tolcz.