CDZ Chajec & Partners has advised Samito on the sale of its e-commerce optimization organized business part to the Wirtualna Polska Group. Brzozowska & Barwinska reportedly advised Wirtualna Polska.
Samito is a platform offering marketing automation solutions. According to CDZ, the “organized part of its business” that was sold comprised “functionalities for automatic optimization and increasing e-commerce conversions. As a result of the transaction, the WP team was extended by over a dozen e-commerce optimization experts from Samito.”
The Wirtualna Polska Group is a Poland-based technology, publishing, broadcasting, and e-commerce holding.
The CDZ Chajec & Partners team included Attorneys at Law Eliza Szulc-Sieranska and Piotr Rychta.