Primus Derling has advised the Tipro Group, which owns more than 40 online portals in Lithuania, on the sale of the All Media Digital Company to All Media Lithuania, which is the owner of Lithuania's TV channel TV3.
The Tipro Group is an operator of such specialized portals as sportas.lt, demotyvacija.lt, lamaistas.lt, tevudarzelis.lt, one.lt, sveikata.lt, receptai.lt, gaspadine.lt, pasmama.lt, and mama.lt. The company has been operating for seven years with more than three year of cooperation with TV channel TV3 providing portal development and advertising services.
All Media Lithuania is the owner of such TV channels as TV3, TV6, TV8, radio station Power Hit Radio, news portal tv3.lt, and video streaming platform TV Play.
According to Primus Derling, after the merger Gudziunas will join All Media Lithuania as a CEO of All Media Digital. Gudziunas commented: “This transaction is a planned and logical business move as there are too many separate media groups in Lithuania, which actually should merge into bigger derivatives combining several media channels as this is happening in the whole world.”
The Primus Derling team was led by Partner Giedre Dailidenaite and included Senior Associates Vilma Rakleviciene and Ieva Strunkiene.