Ellex Valiunas has advised Strava on its acquisition of Fatmap. Wilson Sonsini Goodrich & Rosati advised Fatmap.
Strava is an American internet service for tracking physical exercise which incorporates social network features.
Founded in 2013, Fatmap operates a mobile application for discovering, planning, and navigating outdoor adventures. Fatmap uses three-dimensional mapping technology to provide information for hikers, mountain bikers, skiers, and runners.
"The acquisition is part of Strava’s ongoing investment to provide a best-in-class digital experience for people who are striving for an active lifestyle," a Strava press release read. "Fatmap has built a global proprietary three-dimensional mapping technology that will be enabled in all of Strava’s services, empowering active individuals to holistically discover and plan an outdoor experience with curated local guides, points of interest, and safety information."
Based in Europe, Fatmap has "nearly 50 highly skilled team members that will join Strava’s workforce across the continent including offices in Chamonix, Berlin and Vilnius," the company announced.
The Ellex Valiunas team included Partner Ruta Armone, Senior Associates Nerijus Patlabys and Marijus Dingilevskis, Associate Andrej Jemeljanov, and Associate Consultant Ruta Svedarauskiene.
