Ellex Raidla has advised European Lingerie Group AB in the acquisition of French online lingerie seller Dessus-Dessous. Financial details were not disclosed.
Dessus-Dessous, which is headquartered in Lunel, France, specializes in online sales of luxury lingerie brands such as Lise Charmel, Van De Velde, Simone Perele, Felina, and Conturelle.
According to Ellex, Dessus-Dessous "has been leading the French online lingerie market since 2000, and enjoys extraordinary rates of customer satisfaction and loyalty, thanks to superb customer service, reliable delivery and a constantly up-to-date selection of over 150,000 articles from over 50 brands.”
In is own press release, European Lingerie Group (ELG) stated that ”the acquisition ... marks ELG’s expansion to the online retail segment of the lingerie market, and reinforces the group’s strategic commitment to building a truly vertically integrated business.”
ELG CEO Peter Partma said: “We are happy to welcome the very efficient team at Dessus-Dessous as the newest addition to our French and international operations. It is impossible to underestimate the importance of e-commerce in modern lingerie business, and we have a lot to learn from our new colleagues. I congratulate Ms. Stessels for the long-time work of building Dessus-Dessous into a successful and sustainable business.”
Christine Stessels, the founder of Dessus-Dessous added: “I care deeply about the company which my team and I have built over the past three decades, and I am happy to have found a strong and motivated new owner in ELG. I wish ELG great success in taking Dessus-Dessous’s business to the next level.”
Ellex Raidla’s team included Partner Anton Sigal and Lawyer Mirko Kikkamagi.
Ellex did not reply to our inquiries on the matter.